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AFJ & Assosiates
AFJ & Associates
September 12, 2007
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Adriana Ríos Joins Allen F. Johnson & Associates as Marketing & Business Development Manager

WASHINGTON, D.C., September 12, 2007 – Ambassador Allen Johnson, President and Founder of Allen F. Johnson & Associates, announced the appointment of Adriana Ríos as AFJ’s Marketing and Business Development Manager. 

In this capacity, Ms. Ríos will be responsible for developing marketing strategies for AFJ’s products and services and for identifying new business opportunities for AFJ and its partners.  Ms. Ríos will work closely with Ambassador Johnson and the rest of the team to accelerate AFJ and its clients’ growth and increase their visibility in the marketplace.

Ms. Ríos brings a strong background in business development, sales, and project management to AFJ & Associates.   She has a proven record for building and maintaining successful relationships with heads of public and private enterprises, an experience that will allow AFJ to better serve its current clients and to expand its customer base.  Additionally, Ms. Ríos has international experience managing projects in Brazil, Venezuela, and Mexico, which will give AFJ & Associates added insight into client needs and challenges across Latin America.  Ms. Ríos is fluent in English, Spanish, and Italian and is proficient in Brazilian Portuguese. 

“I am pleased that Adriana has joined the AFJ Team.  Her experience in sales and marketing will augment AFJ’s ability to quickly and effectively address client needs,” Johnson stated.  “She also brings a global background that will no doubt help us increase our footprint in Latin America and around the world while also helping our international partners in the U.S. marketplace.”

Prior to joining AFJ & Associates, Ms. Ríos was an Associate Director of Sales at the Corporate Executive Board in D.C.  There, she successfully built relationships with Presidents of $1B-$5B within Global 4200 firms, managed all aspects of outbound sales efforts, and employed a consultative sales approach to demonstrate capabilities across a varied set of business challenges.  Ms. Ríos originally joined the Corporate Executive Board as a Business Development Associate, where she gained experience launching and marketing new products, building proposals, handling procurement negotiations, and responding to inbound requests. 

AFJ & Associates, LLC, was founded in October 2005 in the Washington, D.C. area. The President is Ambassador Allen Johnson, the Chief Agricultural Negotiator in the Office of the U.S. Trade Representative (USTR) from 2001-2005. Ambassador Johnson has over 25 years of experience in leadership roles in political and policy areas on the local, state, national and international level, as well as an extensive background in business, management, marketing, and product development. Other members of the AFJ team in the United States and Central America include: Sharon Sydow, Vice President; Jason Hafemeister, Vice President; Richard White, Senior Director for Regulatory Affairs; Andrée Houde, Director Canadian and French Emerging Markets; Jose Carlos (“Charlie”) Sarmiento, Regional Manager; Audrey O’Neill, Executive Assistant; and Isabel Martinez, Regional Assistant.

AFJ and Associates, LLC, provides ‘one-stop shopping’ for companies, governments and institutions and associations engaged in the international economy.  AFJ brings trade negotiator savvy and real world business experience to provide business and policy consulting, deliver commercial services, and trading in goods.  We help our clients to identify opportunities, navigate local business and regulatory environments, build alliances and partnerships, and market their products and services.  In addition, AFJ’s trade policy experience, with a combined private and public sector service of over 100 years, gives our clients insight into the macro-environment their business must compete in and can identify and pursue successful strategies for market and governmental challenges.


AFJ offers a broad range of services to clients and partners, including:

·         Building and developing business relationships by providing market development, representation, negotiation, and project consulting and management services;

·         Government relations activities in the countries or regions where AFJ’s clients work and in the United States, including assisting clients in meeting SPS requirements and obligations;

·         Business, policy, and regulatory consulting and, as needed, building ad hoc consulting teams for the specific needs of clients;

·         Serving on company advisory committees and boards, and providing speeches and presentations to meetings and seminars on trade policies, negotiations and programs;

·         Providing regular newsletters and quarterly publications to clients regarding relevant economic, trade, and policies issues; and

·         Associates of AFJ Trading Services are also directly involved in trading agricultural and nonagricultural, products and services between Africa, Asia, Europe, Latin America, and the United States, as well as helping clients to introduce, market and distribute their products and services.


To learn more about AFJ & Associates, visit us at our new website, or contact us at